Run offers: coupon codes and automatic schemes

Coupons or promotions?

Both pages need the "Manage settings" permission.

• Coupons (Settings → Coupons): a code the buyer types at checkout, like DIWALI15. Good for offers you share on WhatsApp or Instagram. Your counter can apply a code on a bill too.
• Promotions (Sales → Promotions): schemes that apply by themselves when the cart qualifies. No code to type. They work at checkout and on counter bills.
• Placed orders keep the discount they were given. Changing or deleting an offer later never changes an old order.

Create a coupon code in 5 steps

1. 1

   Click New coupon

   Settings → Coupons

   A form opens.

2. 2

   Type the code

   3 to 24 characters: letters, numbers and hyphens, for example SAVE10 or DIWALI-15. It is saved in capital letters.

   You can't change the code after you save. To use a different code, make a new coupon.

3. 3

   Choose the discount

   Pick Percentage and type the "Percentage off" (for example 10), or Fixed amount and type the "Discount amount" (for example ₹200).

4. 4

   Add limits (optional)

   "Minimum order (optional)": the cart must be at least this much, for example ₹1,500. Set Starts and Expires dates, "Max redemptions (optional)" and "Per-buyer limit (optional)" if you need them.

5. 5

   Keep Active on and click Save coupon

   Share the code. The list shows how many times it has been used under Redemptions.

Coupon fields

Code

What the buyer types. 3–24 letters, numbers or hyphens. Can't be changed after saving.e.g. SAVE10

Discount type

Percentage takes a % off. Fixed amount takes a set rupee amount off.e.g. Percentage, 10

Minimum order (optional)

The coupon works only when the cart is at least this much. With "Limit to products", it counts only those products.e.g. ₹1,500

Limit to products (optional)

Leave empty to apply to the whole cart. With products picked, the discount is worked out only on those items.e.g. Only the new kurta range

Starts (optional)

The coupon works from this date. Before it, its status is Scheduled.e.g. 1 Nov

Expires (optional)

The coupon stops working after this date. Its status becomes Expired.e.g. 5 Nov

Max redemptions (optional)

How many times the code can be used in all, by everyone. Empty means unlimited.e.g. 100 — the first 100 orders

Per-buyer limit (optional)

How many times one buyer can use it. Empty means unlimited.e.g. 1 — once per customer

Active

Off pauses the coupon. Inactive coupons can't be applied.e.g. On

Coupon status

• Active: buyers can use it now.
• Scheduled: the start date is still ahead.
• Expired: the expiry date has passed.
• Inactive: you switched Active off.
• Use the filter chips above the list to see one status at a time.
• Delete stops the code working at once. Placed orders keep their discount.

Create a promotion

1. 1

   Click New promotion

   Sales → Promotions

   Give it a Name you will recognise, like "Monsoon scheme".

2. 2

   Pick the Scheme type

   Buy X get Y free, Bundle discount or Spend offer. The fields change to match.

3. 3

   Fill in the deal

   For example Buy quantity 2 and Free quantity 1, then pick the products it applies to.

4. 4

   Choose who gets it and when

   Pick the Audience. Set Starts and Ends dates if the offer is for a fixed time.

5. 5

   Click Save promotion

   With Active on, it applies by itself from the start date.

The three scheme types

• Buy X get Y free: on the products you pick. For every full group of (buy + free) pieces of one product, the free pieces cost nothing. Buy 2 get 1 free: 3 pieces → 1 free, 6 pieces → 2 free, 5 pieces → 1 free.
• Bundle discount: a percentage off the products you pick once the cart has at least "Minimum total pieces" of them, mixed in any way. Example: 10% off when the cart has 12 or more pieces from the set.
• Spend offer: a percentage off the whole cart once it reaches "Minimum spend". "Max discount (optional)" caps the saving. Example: 10% off above ₹2,000, at most ₹500.

Promotion fields

Audience

Everyone, Retail buyers only or Wholesale buyers only.e.g. Wholesale buyers only

Priority

0 to 1000. Higher numbers are tried first when more than one promotion fits the same cart.e.g. 10

Stacks with other schemes

On: lower-priority schemes can apply too. Off: when this one applies, lower-priority schemes are skipped.e.g. Off for a big festival offer

Hero promotion

A hero scheme runs alone. If any hero applies, only the best hero is used and every other scheme is skipped.e.g. On for your one headline Diwali offer

Max discount (optional)

Spend offer only: the most it can take off one order.e.g. ₹500

Minimum total pieces

Bundle discount only: how many pieces from the set the cart needs.e.g. 12

Minimum spend

Spend offer only: the cart total needed.e.g. ₹2,000

When more than one promotion fits

Only active promotions inside their dates and for the buyer's audience count. If a hero promotion gives a discount, only the best hero applies. Otherwise promotions apply from the highest Priority down; one with "Stacks with other schemes" off stops the rest after it applies.

The total discount can never be more than the cart itself. A promotion that gives nothing on this cart is simply skipped.

Test an offer before you announce it Add the products to a cart on your own store (or a counter bill) and check the discount before you share the offer. A wrong Audience or a Starts date in the future is the usual reason an offer doesn't show.

Read next

• Marketing and growthCoupons, rewards and getting found.
• Counter billingOffers on counter bills.
• BannersAnnounce the offer on your home page.
• Wholesale pricingQty breaks are another way to reward bigger orders.

Common questions

My coupon says it doesn't work. Why?

Check its status: Scheduled (start date ahead), Expired, or Inactive. Then check "Minimum order", the product limit, and whether Max redemptions or the per-buyer limit is used up.

Can I change a coupon's code?

No. The code is fixed once saved, because buyers may already have it. Make a new coupon with the new code and switch the old one off.

How do I give a coupon only once per customer?

Set "Per-buyer limit (optional)" to 1.

How do I run "buy 2 get 1 free"?

In Promotions, pick "Buy X get Y free", type Buy quantity 2 and Free quantity 1, pick the products and save.

Do promotions work at my counter?

Yes. Active promotions apply to counter bills as well as online checkout. Coupon codes can be applied on a counter bill too.

Two promotions fit the same cart. Which wins?

A hero promotion wins alone. Otherwise they apply from the highest Priority down, and one with "Stacks with other schemes" off stops the rest.

Can I give an offer only to my wholesale buyers?

Yes. Set the promotion's Audience to "Wholesale buyers only".

I deleted an offer. What happens to old orders?

Nothing. Placed orders keep the discount they were given. The offer just stops applying to new orders.

How do I schedule a sale for Diwali week?

Set Starts and Ends (or Expires for a coupon) to the sale dates and keep Active on. It shows as Scheduled until the start date.