Slaby is a B2B wholesale ecommerce platform for Indian wholesalers and distributors: your catalogue is public, but trade prices are only ever sent to buyers you approve. Approved buyers order online with MOQs, pack multiples, quantity breaks, their own negotiated prices, quotes and credit terms — instead of sending orders on WhatsApp.
Who sells this way
- Distributors and stockists supplying retailers in any trade
- Manufacturers selling to dealers
- Wholesalers who also want to sell retail from the same catalogue
How it works for your business
Prices only for approved buyers
A visitor who is not approved never receives a trade price — not in the page, not in the source, not in an API response. Search engines index your products, not your rates.
Read more: Prices only for approved buyersBuyer approval
Retailers request access with their business details; you approve, decline, set an expiry or revoke access from the admin.
Read more: Buyer approvalTrade ordering, not just a cart
MOQs, pack multiples, quantity breaks, per-buyer negotiated prices, a quick-order pad, reorder, quotes and credit terms.
Read more: Trade ordering, not just a cartReplace the WhatsApp order list
Buyers see stock, MOQs and their own prices themselves, so WhatsApp becomes a channel for links and confirmations rather than for typing out orders.
Read more: Replace the WhatsApp order listAlso included in every store
- Branded retail and wholesale (B2B) online storefronts from one catalogue
- Wholesale prices sent only to approved buyers; buyer access requests and approvals
- Product variants, MOQ, pack multiples, quantity-break tiers and per-buyer negotiated prices
- Quick-order pad, reorder, quotes and credit terms for trade buyers
- Online payments through the merchant's own Razorpay or Cashfree account
- Cash on delivery with order-value, pincode and per-buyer limits, partial COD and RTO risk scoring
- GST calculation (CGST/SGST or IGST) and GST invoice PDFs
- Delivery estimates, shipments, failed-delivery handling and COD remittance reconciliation
- Returns and exchanges with unboxing-video evidence and store credit
- Coupons, promotions, rewards, referrals, abandoned-cart and back-in-stock emails
- Industry storefront templates with live demo stores
- Custom domain and installable storefront app (PWA)
- Storefront in English and Hindi
- Staff roles and permissions, two-factor sign-in for admins
- Analytics and per-order profit reporting
- Counter billing (POS) on phone, tablet or PC: barcode scanner or camera scanning, cash, UPI, card and udhaar with split payments, held bills and a day book (paid plans)
- One stock for the shop counter and the online store, with a per-product Show online switch and stock history (paid plans)
- Printed (58/80 mm thermal or A4) or WhatsApp and PDF counter bills, barcode labels, and a stock grid with Excel paste and import
- Counter customer list with visits, spend and segments, and online vs counter sales reports
- Keyboard-first counter billing (F-key shortcuts, Ctrl+K command palette) and touch billing with photo tiles; installs as an app, with a customer display
- B2B GST tax invoices at the counter with the buyer's GSTIN and place of supply, estimates/quotations that become bills, and A4/A5 invoice designs with logo, bank details and UPI QR
- Udhaar (credit) book with credit limits, part payments and WhatsApp reminders carrying a statement and UPI link; till cash in/out
- Sales register, GSTR-1 (Excel + JSON) and GSTR-3B summary files and a Tally XML export for the accountant; full data export and backup
- Direct thermal bill printing from the browser (USB, Bluetooth or network bridge) with paper cut and cash drawer; bill cancel with a reason and an optional edit window
What do wholesalers and distributors ask before taking orders online?
- What is a B2B wholesale ecommerce platform?
- Software that lets a wholesaler's business customers browse a catalogue and place orders online at their own trade prices — with rules retail stores do not need, such as buyer approval, minimum quantities, quantity breaks, negotiated prices, quotes and credit.
- How do I show wholesale prices only to approved buyers?
- Turn on the wholesale storefront. Trade buyers request access, and you approve or reject each one and can set an expiry. Approved buyers then see their trade rates, quantity breaks and minimum order quantities. Everyone else, including retail shoppers, never receives trade prices: they are left out of the page itself, not just hidden on screen.
- Can competitors see my wholesale prices?
- Only if you approve them. An unapproved account sees exactly what an anonymous visitor sees, and you can revoke access at any time.
- Can I sell retail as well?
- Yes. The same catalogue runs an open retail storefront alongside gated wholesale pricing, on every plan, Lite included.
- Can I bill buyers who come to my trade counter?
- Yes, on every paid plan. Counter billing uses the same stock as your online store. Walk-in buyers are billed at your retail price; an approved trade buyer can be billed at their trade price at the counter when the cashier has permission to give it.
- How much does it cost?
- Every plan is a flat monthly subscription in rupees, starting with Lite at ₹299 a month for up to 20 products, and every plan takes 0% commission on your own store's orders. You can try it with a 14-day free trial, and no card is needed to start. See /pricing for current plans and limits.