Slaby gives jewellers and watch sellers in India a branded online store with rings, necklaces, earrings, bracelets, watches and bridal categories ready, and variants for size or finish. High-value orders can take an online advance with the balance on delivery, and wholesalers can show trade prices only to approved retailers.
What Slaby sets up for you
Choose Jewellery & Watches when you create your store and it opens with these categories, a matching home page and theme. Rename, remove or add anything.
Rings
Diamond Rings · Gemstone Rings · Gold Rings · Band Rings
Necklaces
Pendants · Chains · Chokers · Lockets
Earrings
Studs · Hoops · Drops · Danglers
Bracelets
Bangles · Tennis Bracelets · Charm Bracelets · Cuffs
Watches
Automatic · Chronograph · Quartz · Smart Watches
Engagement & Bridal
Engagement Rings · Wedding Bands · Bridal Sets · Solitaires
Collections
Gifts
Gifts for Her · Gifts for Him · Gift Cards · Personalised
Who sells this way
- Artificial and silver jewellery brands selling online
- Jewellery wholesalers and manufacturers supplying retailers
- Watch and accessory retailers
How it works for your business
Partial advance on high-value orders
Partial COD collects an online advance at checkout and the rest in cash on delivery — a practical way to cut fake COD orders on expensive pieces.
Read more: Partial advance on high-value ordersVariants for size and finish
Ring sizes, chain lengths and finishes are variants of one product, each with its own SKU, stock and photos.
Read more: Variants for size and finishTrade catalogue for retailers
Show designs publicly and keep wholesale rates for approved retailers only — or run a trade-only catalogue with no public prices at all.
Read more: Trade catalogue for retailersEvidence on returns
Require an unboxing video and photos on return requests so a disputed piece can be checked before you approve anything.
Read more: Evidence on returnsAlso included in every store
- Branded retail and wholesale (B2B) online storefronts from one catalogue
- Wholesale prices sent only to approved buyers; buyer access requests and approvals
- Product variants, MOQ, pack multiples, quantity-break tiers and per-buyer negotiated prices
- Quick-order pad, reorder, quotes and credit terms for trade buyers
- Online payments through the merchant's own Razorpay or Cashfree account
- Cash on delivery with order-value, pincode and per-buyer limits, partial COD and RTO risk scoring
- GST calculation (CGST/SGST or IGST) and GST invoice PDFs
- Delivery estimates, shipments, failed-delivery handling and COD remittance reconciliation
- Returns and exchanges with unboxing-video evidence and store credit
- Coupons, promotions, rewards, referrals, abandoned-cart and back-in-stock emails
- Industry storefront templates with live demo stores
- Custom domain and installable storefront app (PWA)
- Storefront in English and Hindi
- Staff roles and permissions, two-factor sign-in for admins
- Analytics and per-order profit reporting
- Counter billing (POS) on phone, tablet or PC: barcode scanner or camera scanning, cash, UPI, card and udhaar with split payments, held bills and a day book (paid plans)
- One stock for the shop counter and the online store, with a per-product Show online switch and stock history (paid plans)
- Printed (58/80 mm thermal or A4) or WhatsApp and PDF counter bills, barcode labels, and a stock grid with Excel paste and import
- Counter customer list with visits, spend and segments, and online vs counter sales reports
- Keyboard-first counter billing (F-key shortcuts, Ctrl+K command palette) and touch billing with photo tiles; installs as an app, with a customer display
- B2B GST tax invoices at the counter with the buyer's GSTIN and place of supply, estimates/quotations that become bills, and A4/A5 invoice designs with logo, bank details and UPI QR
- Udhaar (credit) book with credit limits, part payments and WhatsApp reminders carrying a statement and UPI link; till cash in/out
- Sales register, GSTR-1 (Excel + JSON) and GSTR-3B summary files and a Tally XML export for the accountant; full data export and backup
- Direct thermal bill printing from the browser (USB, Bluetooth or network bridge) with paper cut and cash drawer; bill cancel with a reason and an optional edit window
What do jewellers and watch sellers ask before selling online?
- Can I hide prices and ask buyers to enquire?
- Yes. Run a trade-only catalogue where designs are public but no price shows until you approve a buyer, and turn on the WhatsApp enquiry button so visitors can ask about a piece directly.
- How do I reduce fake COD orders on expensive pieces?
- Use partial COD to collect an advance online, set a maximum order value for COD, or turn on risk scoring so buyers with a poor delivery history are asked to pay online.
- Does Slaby calculate jewellery prices from live gold rates?
- No. Prices are the ones you set on each product or variant; there is no live metal-rate pricing.