'Price?' under every post: how to turn the question into an order

Every 'price?' comment is a buyer raising a hand. It is also a buyer who could not find the price in the two seconds they were willing to look.

The common reply — 'check DM' — turns a public, one-step question into a private, multi-step conversation. Many buyers never open the DM, because messages from accounts they do not follow land in a separate requests folder. And the next ten people who wanted the same answer see only 'check DM' and scroll on.

Why sellers hide prices, and what it costs

Sellers keep prices out of posts for understandable reasons: competitors copying, prices that change, or a worry that a number will scare people off before they fall for the piece.

The cost is that the most interested buyers have to work to find out whether they can afford it. The less committed ones simply scroll on. Showing the price filters out people who were never going to buy and saves everyone time — including you, at midnight, typing '₹1,250' for the fortieth time.

A reply system that sells

1. 1.Answer in public with the price and a next step: '₹1,250 — tap the link in our bio, it's under New arrivals.' Everyone reading the comments learns the price too.
2. 2.If you reply in DM, send the product's own link, not a photo and a number. A link lets the buyer see sizes, stock and the total without asking again.
3. 3.Pin a comment on popular posts with the price and where to buy. Instagram lets you pin a few comments to the top of each post.
4. 4.Use Instagram's saved replies so each answer takes one tap.
5. 5.For a launch or a drop, put prices on the last carousel slide and say so in the caption: 'Prices on the last slide, link in bio.'
6. 6.Add a story with a link sticker to the product, and save it to a 'Shop' highlight so the link outlives the 24 hours.

Saved replies you can adapt

'Price?' in comments

₹1,250 · sizes S to XL · link in bio, under New arrivals

Public, so it answers everyone

'Price?' in DM

It's ₹1,250 and M and L are in stock. Order here: <product link>

'Available?'

Yes — live stock is on the product page: <product link>. Sizes that show 'sold out' are gone for now.

Mention back-in-stock alerts if you restock

'COD?'

Yes, COD is available at checkout, or pay by UPI. Your total with delivery shows in the cart.

'Any discount?'

Use FIRST100 for ₹100 off your first order above ₹999.

Only if you actually run that coupon

'Size?'

Our size chart is on every product. Tell me your bust size and I'll suggest one.

Prices, sizes and codes are examples. Write your own versions once, save them, and reuse them.

Worried about copying? A competitor can find your price by asking once. Hiding it mostly slows down real buyers.

Give every product a link

The reply system only works if each product has somewhere to send people. A product page with photos, price, sizes, stock and a buy button turns a comment into an order without another message.

On Slaby every product has its own link you can copy from the admin. Your store also has a /links page made for your Instagram bio: Shop all, WhatsApp, Track my order and your Instagram, plus up to twelve products you pin from Settings → Sales channels. Pin the products from your current posts and the 'link in bio' reply becomes a one-tap path to the right piece.

When a piece sells out, buyers can ask to be emailed when it is back in stock, so a sold-out reply still keeps the buyer.

Tag products in posts

Where Meta offers shopping to your account, you can tag products in posts and reels so the price shows on the post itself and a tap opens the product on your store. Slaby publishes your catalogue feed for you; you find its address in Settings → Sales channels and paste it into Meta Commerce Manager. Meta reviews the catalogue first, which usually takes a few days.

Tagging does not replace your replies — not every account gets shopping features, and many buyers still comment. But on accounts that have it, a tagged post answers 'price?' before anyone asks.

Set it up in one evening

1. 1

   Put prices on your ten most-asked products

   Add them to your store with price, sizes and stock, and copy each product's link into your notes.

2. 2

   Save four replies

   Price, availability, COD and size. Keep each one to a single message that ends in a link.

3. 3

   Pin your current products on /links

   Then change your Instagram bio link to your store's /links page.

   Bio shop link guide
4. 4

   Pin a price comment on your top three posts

   Price, sizes, and 'link in bio'. Update it when the price changes.

5. 5

   Connect the catalogue feed (optional)

   If your account has shopping features, connect the feed so you can tag products in new posts.

   Instagram and Facebook Shop guide

Common questions

Is 'DM for price' against Instagram's rules?

Instagram does not ban it, but consumer-protection rules for online selling in India expect the total price to be shown clearly before purchase. A product page with the price shown is the safer habit.

Should I reply in comments or DMs?

Both: reply with the price in public so others see it, and send the link by DM if they asked there. The public reply answers the next ten people too.

What if my prices change often?

Keep the price on the product page and point people to the link. You update one place instead of old captions and pinned comments.

Can I add the link to a comment?

Links in comments are not clickable on Instagram. Say 'link in bio', use a story link sticker, or send the link in a DM, where it is clickable.

What about buyers who want to bargain?

Decide your rule once. If you never discount, say so politely. If you do, use a coupon code with a minimum order value, so the discount is the same for everyone and checkout applies it for you.

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