Add your Google Ads tag to your store

Load your Google Ads tag on every storefront page so Google can measure visits from your ads and build remarketing audiences. Paste one AW- ID into Slaby — no code.

Updated 23 October 2026About 10 minutes.

Step by step

Find your Google Ads ID (AW-…)

In Google Ads

In Google Ads, go to Tools → Data Manager, click Manage next to Google tag, open the tag and look under Tag details for an ID starting with AW-.

If the tag there only shows an ID starting GT- or G-, open Goals → Conversions → Summary, click any conversion action, open Tag setup and choose to install the tag yourself or with Google Tag Manager. The Conversion ID shown there is a number — your Google Ads ID is AW- followed by that number.

Google: find the Google tag ID

Paste it into Slaby

In your Slaby admin

Go to Settings → Marketing & SEO, paste it into Google Ads tag id, and click Save.

If you also use Google Analytics, fill in both — Slaby loads one shared Google tag for them.

Format accepted: AW- followed by letters and numbers, for example AW-123456789.

Check the tag

In Google Tag Assistant

Open tagassistant.google.com, enter your store address and click Connect. Your AW- tag should be listed as found on the page.

Google: troubleshoot with Tag Assistant

What to copy where

From Google Ads

Google Ads ID — AW-XXXXXXXXX

Into Slaby

Settings → Marketing & SEO → Google Ads tag id

The tag records page visits for measurement and remarketing. Slaby does not send a purchase conversion event yet, so a 'Purchase' conversion action will show no conversions — import goals from Google Analytics or use page-visit audiences meanwhile.

If something goes wrong

Slaby refuses the value when I save.

Why it happens: A GT-, G- or plain-number value was pasted, or the conversion label (the part after a slash) was included.

How to fix it: Paste only AW- and the number — for example AW-123456789, without /abcDEF labels.

Google Ads says the tag is inactive.

Why it happens: No storefront visits since you saved it, or an ad blocker blocked it while you tested.

How to fix it: Visit your storefront in a normal browser window and check again after a few hours.

Common questions

What is the difference between the Google Ads ID and Google Analytics ID?

They are separate accounts with separate IDs: Google Analytics uses G-…, Google Ads uses AW-…. Slaby has a field for each.

Can I track purchases as conversions?

Not directly yet — Slaby does not send a purchase event to Google. Your sales are reported in your Slaby admin's Analytics.