How to turn your Instagram posts into an online store, without typing every product again

Short answer: you don't have to start from zero. If you've been selling on Instagram for a while, your posts already have product photos, a caption that describes each piece and, often, the price. Instagram lets you download a copy of all of it. Upload that file to your new store and each product post becomes a draft: name, photos, description, sizes or colours, and the price from your caption. You check the drafts, fix what's off, and add them to your store.

This guide walks through it step by step, explains what comes across and what you still fill in, and covers payments, costs and the link in your bio. We make Slaby, so we've written down the limits too.

Why move your posts into a store at all

A post is a good way to show a product and a poor way to sell one. The buyer can't pick a size, see what's left or pay. They comment 'price?' or send a DM, wait for you to reply, and many never come back.

A store gives every product its own page with a price, sizes, a cart and checkout. You keep posting on Instagram, but the link in your bio now opens a store where buyers can order on their own, even at midnight.

Keep these ready

• Your phone, with the Instagram app signed in to your shop's account
• An email address Instagram can send the download link to
• A phone number or email buyers can reach you on
• Your business name and address, as you'd print them on a bill
• Your UPI ID, or your own Razorpay or Cashfree account if you have one
• Your delivery charge and the areas you deliver to

From Instagram posts to a store, step by step

No Instagram file, or only a few products? Under From Instagram, tap 'Use photos + captions' and add each product's photos with its caption. Where photo drafts are switched on, AI writes the draft and your store's first 3 are free. You can also add a product by hand: a photo, a name and a price are enough to save it.

What comes across, and what you fill in

When does the store open?

A new store stays private at first. Buyers see an 'Opening soon' page until it has 3 products with a photo and a price, a phone number or email buyers can reach you on, and your business name and address. Then it opens by itself, sometimes after a quick look by the Slaby team.

Imported posts with a price and photos count, so for most Instagram sellers the store is ready to open as soon as the first drafts are added.

UPI on a brand-new store A store opened instantly, without a review, can't offer UPI to your own UPI ID at checkout until Slaby has verified it. Cash on delivery and your own Razorpay or Cashfree account work in the meantime.

What it costs

• The store: the Free plan is free forever for up to 10 products, with no card and 0% commission on your orders.
• The import: your store's first 20 AI-written drafts are free, once per store. After that each one uses 2 AI credits (1 credit is about ₹1 of AI work), and the screen tells you before it reads the rest.
• More than 10 products: Lite is ₹299 a month for up to 100. Drafts beyond your plan's limit wait on the review screen until you upgrade or remove some.
• Payments: Slaby takes nothing from your orders. If you use Razorpay or Cashfree, they charge their own fee.

Before you share the link

• Every price matches what you'd say in a DM today
• Sold-out pieces from old posts are removed
• Names use words buyers search for, like 'cotton anarkali kurta', not 'New drop 🔥'
• Sizes and colours are right on your best sellers
• Delivery charge and delivery areas are set
• UPI, COD or your gateway is switched on
• One test order placed from your own phone

After the move: keep posting, change the last line

Import my shop is a one-time move, not a live sync. New posts don't appear in your store by themselves, so add each new piece to your store when you post it. On a phone, a photo, a name and a price are enough.

Then change how your captions end. Instead of 'DM to order', write 'Price and sizes on the store, link in bio'. You still answer questions in DMs, just not 'price?' for the hundredth time.

Common questions

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