An online store for handmade jewellery: one-of-one pieces, clear prices and safe COD.
Jewellery sells on close-ups and trust. Buyers want to zoom in on the stone, know the material, and feel safe ordering a ₹2,000 piece from an account they found yesterday.
A store gives them the zoom, the details and a checkout they recognise — and gives you control over COD on the pieces where a refused parcel hurts.
Selling pieces in posts vs on a jewellery store
| Question | Pieces sold from posts | Your jewellery store |
|---|---|---|
| One-of-one pieces | 'Sold!' comments and disappointed DMs | Stock of 1 — held for the first order placed |
| Material and care | Repeated in every DM | Written once on the product |
| Photos | One carousel per post | A gallery per piece, with variant photos |
| High-value COD | A gamble | A maximum COD value, or an advance first |
| Damage claims | Your word against theirs | Unboxing-video evidence on return requests |
Get your jewellery store ready
- Clear close-up photos on a plain background, plus one worn
- Material, plating, stone and size written for every piece
- Stock of 1 for one-of-a-kind pieces
- Finishes (gold-tone, silver-tone) or ring sizes as variants
- A COD limit for higher-value pieces
- Your exchange window and evidence rule
- Care instructions in your policies or descriptions
What you get
Exchanges with evidence
Require an unboxing video for damage claims, and settle returns as an exchange, store credit or refund — your call on each request.
Read more: Exchanges with evidenceCOD limits for pricier pieces
Set a maximum COD order value or ask for an advance online, so the high-value pieces are prepaid.
Read more: COD limits for pricier piecesYour own domain on Starter
A domain like yourlabel.in on Starter and above makes the store feel like the brand it is.
Read more: Your own domain on StarterPieces tagged on Instagram
Connect your catalogue to Meta Commerce Manager so pieces can be tagged in posts where Meta offers shopping.
Read more: Pieces tagged on InstagramThe cards above are live illustrations of the product with sample data, not a real store.
How to put your handmade jewellery online
Start from the jewellery template
It opens with categories such as earrings, necklaces and rings that you can rename to match your collections.
Photograph each piece consistently
Same light, same background, a close-up and a worn shot. Consistency makes a small catalogue look like a brand.
Write the details buyers ask about
Material, plating, stone, weight or size, and care. These replace the most common DM questions.
Set stock honestly
One-of-one pieces get stock 1; small batches get the real count. The store does the 'sorry, sold' for you.
Decide your COD limit
Choose a maximum order value for COD, or an online advance, based on what a refused parcel costs you.
Write your exchange rule
Set the window and whether an unboxing video is required for damage claims. Show it on every product.
Launch collections as drops
Add a new collection, feature it on the home page and post the link — fair, first-come checkout for limited pieces.
Questions sellers ask
- How do I sell one-of-a-kind pieces without double-selling?
- Track stock and set each unique piece to 1. The piece is held the moment someone places an order, so nobody else can check it out; it returns to sale only if that order is cancelled.
- Can I offer the same design in different finishes or sizes?
- Yes. Add finish or size as variants of one product; each has its own price, stock and photos.
- Should I offer COD on jewellery?
- Many sellers allow COD only up to a certain value. Set a maximum COD order value, or ask for an advance online so the buyer has money down.
- How do I handle 'it arrived broken' claims?
- Require an unboxing video for damage claims in your return settings. The buyer attaches it to the request and you decide.
- Can I show real gold or silver prices?
- There is no live metal-rate pricing. Handmade and fashion jewellery with fixed prices fits well; update prices yourself if your material costs change.
- Can I sell wholesale to boutiques too?
- Yes. The same catalogue can show trade prices only to boutique buyers you approve, with minimum quantities.
- Can I use my own brand domain?
- Yes, on Starter (₹799 a month) and above. On Lite your store runs on a Slaby subdomain.
- Do I need GST to sell jewellery online?
- It depends on your turnover and whether you sell across states; check with a tax adviser. If you are registered, Slaby adds the GST rate and HSN code to each piece and issues GST invoices.