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Get your products into Google's answers (AEO basics)

Answer engine optimisation (AEO) means writing your product pages so Google and voice assistants can quote them as the answer: clear descriptions, answered questions and plain policies.

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What AEO means for a store

People now ask full questions: "which cotton kurta is good for summer office wear", "does this saree come with a blouse piece". Google, voice assistants and AI search answer them by quoting pages that state the answer plainly.

Your store already publishes product data in the format search engines read (structured data). AEO is about the WORDS on the page: if the answer is written there, you can be the one quoted.

Write descriptions that answer questions

  1. 1. Start with what it is and who it's for

    One sentence: "A breathable cotton A-line kurta for everyday office wear."

  2. 2. Then the facts buyers ask about

    Size and fit, material, colour, what's in the pack, care, delivery time.

  3. 3. Keep it scannable

    Short lines or a list read well on a phone — and are easy for search to quote.

Answer product questions

Questions shoppers ask on a product page wait in Questions until you answer. Answered questions show on the product page, where Google can read them. Add the questions people ask you on WhatsApp too — they're the ones others are searching.

Publish clear policies

"How long does delivery take?" and "can I return it?" are the most-asked questions. Write your own shipping and returns policy in Settings → Policies so the answer is on your store, in your words.

हिन्दी में

AEO का मतलब है प्रोडक्ट पेज ऐसे लिखना कि Google और वॉइस असिस्टेंट उसे जवाब की तरह दिखाएँ। विवरण में साफ़ लिखें कि प्रोडक्ट क्या है, किसके लिए है, साइज़, मटीरियल और देखभाल। ख़रीदारों के सवालों के जवाब दें और अपनी डिलीवरी व रिटर्न पॉलिसी लिखें।

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